Advertise your business in the Rural Observer.

Download our AD Rate Sheet PDF

To: Rural Observer (Juan de Fuca Rural Publication Society) Advertisers

As you may already know, after 13 years of publishing the Rural Observer and distributing it by mail to people in the Juan de Fuca Electoral Area, the Rural Observer made a big change in March. We began publishing online! In case you haven’t seen our first issue, which came out on March 15th, follow the link to our website and check the first full colour edition.

We have extended our reach, and added many new features to make the online RO very reader and advertiser friendly. People are telling us how much they appreciate being able to find it easily, since we have many readers throughout the region who aren’t strictly within our target area and often couldn’t find a paper copy. Now we have the ability to provide the online version to a much wider audience, which is good for us and for you, our advertisers. There is a new rate structure for ads, which you can find at below. Our new rates are approximately 40% less than previous rates due to our being able to produce the RO more economically – i.e. no paper or distribution costs. (NOTE: advertisers who have prepaid for ads at the old rate will receive additional ads to make up the difference.)

The great thing about digital production of the Rural Observer is that the whole issue is in colour, including advertisements, and all links will be live so it will be much easier for potential customers to reach you. AND, it’s wonderful to see photos of our region and wildlife in full colour! The next issue of the RO will go online May 1, 2017. If you would like to advertise or need more information, please contact Terri Alcock at, or call 250 646-2528. Deadline for ads for the May issue is April 20, 2017.

Thank you for your loyal support over the past 13 years. We are happy to have been able to serve the communities of the Juan de Fuca; to promote rural living; and to provide a forum for local businesses. We hope you will stay with us through this new journey. The best is yet to come! PS We’re also on Facebook –, Instagram — and Twitter —

Download our AD Rate Sheet PDF

AD Rates
AD TypeDimensionsPrice
Business Card5.1 cm x 9 cm
(2″ x 3.5″)
1/8 page
(tall or wide)
5.4 cm x 14 cm
(2.13″ x 5.5″)
Double Business Card10.2 cm x 8.9 cm
(4″ x 3.5″)
(top or bottom page)
21.6 cm x 5.0 cm
(8.5″x 2″)
1/4 Page10.8 cm x 14 cm
(4.25″x 5.5″)
1/3 Page
(tall or wide)
27.4 x 7.1 cm, 21.6 x 9.2 cm
(11″ x 2.8″ or 8.5″ x 3.63″)
1/2 Page
(tall or wide)
21.6 x 14 cm,27.4 x 10.8 cm
(11″ x 4.25″ or 8.5″ x 5.5″)
Full Page21.6 cm x 27.4 cm
( 8.5″ x 11″ )
4 Line ListingUsing one column$20

Format: PDF preferable; JPEG or PNG acceptable – in full colour

* Purchase advertising for 3 or more issues and receive a 5% discount.
* Non-profit organizations receive a 10% discount for ads 1/8 page or larger.

To advertise in the Rural Observer, or for more information on our rates contact: Terri Alcock (250) 646-2528 email:

Payments may be mailed to:
Juan de Fuca Rural Publication Society

2617 Seaside Dr
Shirley, BC V9Z 1G7

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